KEYWORDS 101

Keywords are super important when you are applying for jobs. In order to get past HR - both the computer version (Applicant Tracking Software; ATS) and the human version - you'll need to make sure all aspects of your job application contain keywords from the position description or job ad.

If you fail to incorporate keywords, you won't even make it to the 'maybe' pile!

The keywords you must include in your application are the skills (critical selection criteria) the employer seeks. Some examples of these keywords might be leadership, innovation, communication, project management, teamwork, database management, procurement and customer service.

Another essential keyword is the job title.

So, follow these steps to keyword-optimise your next job application and ensure you are selected for an interview.

1. Make a list of all the keywords contained in the job ad or position description.

You'll find the keywords in the 'What we are looking for', 'Skills required' or from the 'Key Selection Criteria' sections.

Don't just include skills; make sure you add any words that seem essential to the role, including the job title.

2. Include the keywords in your resume

You don't want to overdo it and don't want to cut and paste their requirements into your resume (remember, humans will read it once it gets past the robot).

However, sprinkling the keywords in your resume in the appropriate places will show that you are the right person for the job.

So where should you include the keywords? 

• Professional Profile: Switch some of your skills/attributes for the equivalent keyword. Try to incorporate the job title. For example, if you are a Project Officer applying for a Policy Officer role, you might change your profile to say: "I am a skilled policy and project officer...".

• Skills list/section: Change the name of your skills to match their language. For example, you might switch 'problem-solving' to 'conceptual ability'.

• Achievements: Your achievements are where you should be reiterating your skills, so again, make sure you use some of their keywords/language.

3. Include the keywords in your cover letter.

As with your resume, use the job title and keywords throughout, reiterating your skills, attributes, achievements, and how you are a perfect fit for the job.

4. Include the keywords in your LinkedIn profile.

You should also update your LinkedIn profile to reflect your resume. And choose the keywords in your headline carefully, as the searches pick these up.

Do not leave your headline as the default current job title; explain to whom you use keywords!

To ensure that you stick to this rule of thumb during your job application process, please contact Bernadette for a free Discovery Call Contact